The Trust Factor

If you want traction in your business—more buy-in, better results, and faster decisions—start with trust. It's not just a feel-good value. It's a performance driver. Google identified this in their “Project Aristotle”; Patrick Lencioni’s “Five Dysfunctions of a Team” has trust as the core issue and Stephen Covey’s excellent work on “The Speed of Trust” affirms how critical trust is to high performance.

People don’t follow titles. They follow people they trust. And that trust is built (or broken) in the everyday stuff: how you show up, how you communicate, how consistent you are. It’s earned through clarity, follow-through, and respect—not grand gestures.

If you're managing a team, clients, or a mix of both, ask yourself: Do people trust me to do what I say? Do they feel safe enough to speak up, challenge, or admit mistakes?

Without trust, everything takes longer. Meetings drag. Emails are filled with cover-your-back copy. People hesitate. With trust? Conversations speed up. Problems get solved. Ownership increases.

Want to build it fast? Start by doing three things:
1️⃣ Be clear—vagueness breeds doubt.
2️⃣ Deliver—small promises matter.
3️⃣ Own mistakes—trust grows in the recovery.

It’s not about being perfect. It’s about being real, consistent, and dependable. Trust multiplies your impact.

And in today’s business climate, that's a competitive edge you can’t afford to miss.