#17 Marketing Structure Your Marketing to speak to your ideal customer

Written By Mike Clark

Marketing is about creating messages that capture people's attention. While it seems obvious that you would need a different message to capture different peoples attentions many people attempt to make a sweeping message which lands up speaking to no-one. In this clip, Mike talks about the importance of writing each marketing message to speak to a specific person/target audience with a message that will resonate with them. Use with our free pdf Structure Your Marketing to help you work through taking action on this video.

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Mike Clark
Mike is an exceptional communicator and has a proven track record of working with businesses to achieve their goals and reach the next level in business performance. His action bias and absolute commitment to producing results along with his engaging personality make him a sought after training facilitator. Working internationally, Mike is based in Palmerston North (the most beautiful city in the world!) writing and delivering courses and training with clarity and insight which produce definable results for the businesses he works with.
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#16 Marketing - Your Ideal Customer