#16 Marketing - Your Ideal Customer

MarketingStrategy & Planning
Written By Mike Clark

Every business is set up to serve a particular customer, and many businesses do not target their marketing material directly to that customer. Who is your "typical" customer? Do you market directly to them and their needs? How do you identify that customer? This week's Learning BITES gives you some tips and ideas on how to pinpoint your ideal customer. Use the PDF sheet on our website to create action points to apply this information to your business needs.

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Mike Clark
Mike is an exceptional communicator and has a proven track record of working with businesses to achieve their goals and reach the next level in business performance. His action bias and absolute commitment to producing results along with his engaging personality make him a sought after training facilitator. Working internationally, Mike is based in Palmerston North (the most beautiful city in the world!) writing and delivering courses and training with clarity and insight which produce definable results for the businesses he works with.
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#17 Marketing Structure Your Marketing to speak to your ideal customer

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