PUBLIC WORKSHOP
7 Fundamentals of Sales
Convert More Customers & Drive Business Growth
Sales is the lifeblood of your business. Whether you're new to sales or looking to fill the gaps in your skillset, this workshop will equip you with the confidence and techniques to close more deals and create standout customer experiences.
COURSE OVERVIEW
Understanding customers & their 4 key drivers
Mastering first impressions & communication techniques
Guiding customers through the buying process with benefit selling
The 7 fundamentals of powerful questioning
Objection handling for the best outcomes
Maximising revenue through cross-selling & upselling
Closing sales with confidence
Why attend?
Sales isn’t just about selling.
It’s about understanding customer needs, building relationships,
and ensuring your business thrives. In this hands-on, practical session,
you will learn how to:
✅ Engage customers effectively from the first interaction
✅ Ask intelligent questions to uncover needs and opportunities
✅ Handle objections and close deals with confidence
✅ Increase sales through strategic upselling and cross-selling
This training is ideal for new salespeople and anyone who wants to
refine their sales approach with proven techniques
Unlock Subsidised Workshop Funding
4-hour Workshop
FIND OUT IF YOU qualify for Regional Business Partners co-funding
Date: Wednesday, 30 April 2025
Time: 8:00 AM – 12:00 PM
Location: Orlando Country Club
Cost: $400 + GST
*(Approved businesses may be eligible for RBP funding)
What You’ll Get
Practical, real-world business strategies
Expert-led training tailored for SMEs
High-impact learning in just four hours
Can You Access the RBP Subsidy?
Funding is not automatic – Your business must fit Regional Business Partners’ eligibility criteria.
CEDA’s Business Growth Advisors will assess your eligibility when you register.
If you don’t qualify, you can still attend by paying the full $400 + GST.
How to Register
All registrations go through CEDA. Click below to connect with a Business Growth Advisor, who will confirm eligibility and next steps; or to find out how the process works.
HOW IT WORKS REGISTERING FOR FUNDING
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Register your interest.
Fill out the form on the CEDA website link and note in the comment section that you would like to attend the 7 Fundamentals of Sales event.
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Attend your FREE Discovery Session
Discuss your business challenges and goals with a Growth Advisor to create an action plan, including funding, networking, or mentoring opportunities.
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Co-Funding Eligibility & Payment
If the workshop fits your business needs, you’ll be eligible for co-funding, with Regional Business Partners covering $300. You’ll pay the first $100 before attending the workshop and we will manage the rest.
